Το Twitter μεγαλώνει, ανακοινώνοντας σήμερα ότι θα προσφέρει ένα API για διαφημίσεις με μορφή “Promoted Tweets” και “Promoted Accounts”, μια εξέλιξη που επιτρέπει στους μαρκετίστες να βελτιστοποιήσουν τις διαφημίσεις τους στο Twitter.
Η εταιρεία τέσταρε την beta μορφή του συστήματος τον τελευταίο μήνα με τις Adobe, HootSuite, Salesforce, TBG Digital και SHIFT.
Με το API διαφημίσεων, οι μαρκετίστες έχουν ένα ακόμα εργαλείο που θα τους βοηθήσει να προσφέρουν το σωστό μήνυμα, στο σωστό κοινό, σε υπολογιστές και σε φορητές συσκευές.
Οι μαρκετίστες που θα χρησιμοποιούν τα ads στο Twitter μέσω του API θα είναι σε θέση να καθορίσουν προϋπολογισμούς και χρονοδιαγράμματα, καθώς και άλλες πληροφορίες όπως target groups, μέρη, συσκευές κ.α.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.